Digipak analysis

This blog will be analysing three professional digipak's . The first digipak that i will be analysing is from Katy perry.

Katy Perry is an American music artist who became well recognized in the music industry after her song 'i kissed a girl was released. Katy Perry can be seen to branded as sex symbol. This can be highlighted in her music videos such as California girls where Katy Perry can be seen to be  wearing  short denim jeans and a bra with cupcakes on them,this can be established at (3:05) through the use of a wide  shot. The cupcakes could connote sweetness and enjoyment.

This coincides with the main image of the digipak of Katy Perry laying on cotton candy clouds. Cotton candy relates to the funfair,this may simulate  memories of enjoyment in the target audience mind , thus presenting Katy Perry as an artist who is entertaining and playful . As she has no clothes on this maybe signifying how pleasurable this album  is going to be for the male target audience hence linking  with the voyeurism  theory as men will look at the main for pleasure.

Furthermore through the of a medium shot we can establish Katy Perry laying on the cotton candy clouds in a sexulised position wearing red lipstick ( on one of the panels) connoting passion and luring the male target audience to buy her album. Even though Katy Perry's digipack can be seen to targeting the male audience, the primary audience is being targeted is females, this can be inferred by the use of the colour pink on all 3 panels of the digipack   which is viewed as a feminine color, thus highlight Katy Perry's feminine side and how  the digipack was constructed to be aimed at men and women aged 18-30 in order to broaden her audience resulting in a high number of sales.

in order for a clear distinction to be made between the explicit verison and non explicit of Katy Perry's digipack there has been no name and title placed on the explicit version . In addition to this there is also a parent advisory logo.


The second digipack that I am going to analyse is a from Ellie Goulding who is a British music artist who can be identified by her dominate indie pop music genre in contrast  to the  other music genres she sings.

As oppose to the Katy Perry digipack Ellie Goulding digipak express the view that there is no need to be over sexualised  in order to sell albums, as through medium shot on  the CD we can establish that Ellie Goulding is fully clothed with a bow tie added as an accessory thus highlighting sophistication. Which can be further conveyed through the title and her name written in a black classy font .Moreover Ellie Goulding eyes is closed suggest to the audience that they will feel relax  when they listen to the album  , thus presenting Ellie Goulding  as a peaceful artist.

This can also be conveyed through the back cover of the digipack through a wide shot of  Ellie Goulding siting on the on the grass highlighting  the natural sound this album has. Also on the back cover of the digipack there is a track list in a variation of different fonts  suggest to her target audience of males and females aged 19-30 that she is a diverse artist.

A flower is superimposed on the main image of a close of Ellie Goulding on the front cover of the digipak highlighting that  Ellie Goulding has grown into a beautiful artist  with a natural voice , which can also be inferred through the photo of her in the recording studio with a microphone and playing a guitar showing that she doesn't need auto-tune.

The third digipak that i am going analyse is from coldplay a British band who can be identified by their rock music genre , who rose to fame in 2000 when their song yellow was released.

The picture of a painting of the french revolution on the front cover of the digipack .Could be symbolising how bold coldplay are as a band and how hunger they are for success that they are willing to go to war for it and not let anything stand in there way in order to stamp their mark in the music industry which can be highlighted by the title of the album written in white paint.

One of the panels have been split into quarters in order to show the different members of band and their individual styles, thus highlighting how unite they are as a band.

A juxtaposition of colours can be highlighted through the track list informing the audience of the songs on the album, which is is written in yellow font against a black background signifying to it target audience of males and females age 19-30 the mysterious and happy side this album has.        


                 

Magazine analysis

This blog will be analysing three music magazine adverts. the first one is Gwen Stefani love angel music baby magazine cover.                  

              Gwen Stefani

 The typography of Gwen Stefani , the body copy and the action line  is written in a gold font connoting wealth. This can be further conveyed through the use of Mis-en-scene in the main image of a crown and a stick by Gwen Stefani ,  which  interlinks which the song 'Rich girl' and suggest that Gwen Stefani is a princess.

Furthermore in the main image of a medium shot of Gwen Stefani, we can establish that Gwen Stefani hair is blonde short and curly aging highlight her sophistication and how classy Gwen Stefani is as an artist. Gwen Stefani is also wearing red lipstick connoting lust, therefore this could be a way of her teasing men (age 20-30) to buy her album ( secondary audience) in an innocent way,which can be signified by her white clothing.

The background of the music magazine advert seems to be distorted . This could be implying that this is Gwen Stefani dream which the audience can step into.

The information on the body copy highlights that there is another artist featuring on Gwen Stefani album implying that this album is going to be value for money , thus persuading the audience more to buy the album. The Pack-shot in the left hand corner makes the album recognisable when the target audience of females age 20-35 (primary audience) and males age 20-30 (secondary audience) goes to purchase the album in store.Through this album Gwen Stefani can  borden her audience as if the other artist that she is collaborating with also has a big target audience, they will also go and purchase the album because they like the artist  , thus creating synergy increasing profit and sales of the album for both of the artist.

In the action line the audience can establish the logo of Target a massive department store in America , therefore this makes the album be seen as a well respected album,thus persuading the target audience to buy the album more.

 Kings Of Leon

The second music advert that I am going to analyse is Kings of Leon.

The typography of the Band title 'Kings Of Leon' is written in white ,this could be imitating a bright  light that is hovering over the main image, of a close up shot of  part of each of the band members  face split into quarters and merged with an eagle. The eagle could signify freedom due to being able to fly away therefore this could be inferring to the audience ( Males and females age 17-30),  that when they by this album they will feel relaxed due to having a sense of freedom.

The main image also makes the band be perceived as mysterious  which can be further highlighted by the name of the album 'Only by the night in the body copy. Which has connotations of the unknown and hidden , thus daring potential buyers to come out of their comfort zone and purchase an album as the album is different.

The typography of the bands name can be juxtaposed by the phrase 'out now' in the body copy,  which is written in red instantly alerting the audience that their album is out which they should rush to get as the colour red has connotations of rushing. The colour red also has connotations of fire interlinking with their song 'sex on fire.'

At the action line highlights the  play.com logo which provides the target audience with the information on where online to purchase Kings Of Leon album. Furthermore this also helps increase capital for play.com as when the audience purchase the album they may also purchase another product.  

Plan B

The third magazine music advert  that will be analysing is Plan B.

The typography of artist name Plan B is written in a bold striking red font on a black background, thus signifying the power plan B has as an artist. However this can be contrasted by the title of the album written in white signifying innocence. Furthermore through my own research I found out that Plan B's album the defamation of strickland banks is based on a soul singer who is british and discovers love through songs that are sweet and bitter. 

Innocence can be further inferred by Plan B's white suit in the focal point in addition to holding a microphone highlighting how sophisticated he is. Therefore this could be imply that he is trying to subvert the typical view of rappers and stand out, potentially making more people purchase his album as the album is seen as diverse.

In order to persuade the target audience of males and females age 16-27 to by the album more, it has also been highlighted the reviews this album has received from prestigious magazines such as Q. Therefore the target audience will see Plan B's album as value for money leading to the target audience purchasing the album.This can be further conveyed in the red writing 'the multi-platinum album of the year' therefore this makes people who haven't purchased the album feel left out as they are missing out on a great experience, the phrase 'of the year' suggest that there is no better album to buy.  

 In my opinion I think the target audience for  this album is males and females age 16-27, however more towards males due to the fact they are seen to listen to more of rap music in comparison to females who can be seen to listen more of  pop music.In the corner of  the advert there is pack shot of Plan B's album making the album  more recognisable for the audience when the target audience go to purchase the album in stores.

                 

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