Blog reflection - week 10

What have you been doing this week? What key concept have you been focusing on?

During this week I focused on reviewing my research part of my coursework looking out for grammatical errors and where I could expand my paragraphs, in order to ensure that I have gone into as much detail as possible. in addition to this I also added pictures to my weekly reflection blogs. I also finalised final filming dates with my other team members.       

Music magazine advert

This blog post will be discussing the process from design of  the first draft of our music magazine advert to the final version.

To begin the process of designing our music magazine advert , we had a similar discussion in regards to the one we had for the design of our digipak .Having the questions of how do we represent the artist and her song within the music magazine advert? and what happens to teenagers on a drunken Friday night? in our minds.

One of my team members came up with the idea of teenagers ending up in hospital, therefore we could draw a teenage on a hospital bed for the music magazine advert. However my other team member and I felt that the idea was overwhelming and  did not want to use that idea. Therefore as a group we decided to go away and individually think of other ideas that we could use for the music
 magazine advert.

When we regrouped to discuss the new ideas we had , my two other group members came up with the idea of having a black and white background, with three photos of the artist from different angles , one from the artist looking from the right side, left side and  the font view, to showcase our creativity with different camera angles  In addition to this we also decided to have the album name and the reviews written in gold font to signify fun and to coincide with the digipak.

The task of designing the music magazine advert was delegated to me.In my first draft of magazine advert (refer to picture 1) the drawings of the artist and the writing were seen to be too small, thus leaving a lot of blank space on the advert which would not visually appeal  our target audience.    

Picture 1

I rectified this issues within the final draft of the music magazine advert ( refer to picture 2) by making the writing of the font and the pictures bigger. I decided that the artist in the pictures should be wearing casual clothing therefore , I coloured the artist jeans in dark blue and drew a black jacket over a white t-shrit. In order to connote the artist rebellious side with can be reinforced, through the black with in the black and white background. Furthermore I also decide to have the song My Drunken Friday Night written in black in order to stand out from the other titles.

Picture 2

I felt that We love pop magazine would be an appropriate magazine to use for the review 

as the magazine is aimed towards teenagers, thus coinciding  with our target audience.In addition to this We love pop features artist such as Ed Sheeran and Little Mix which the artist Bethan Leady listens too, and has a similar style of music to her.I felt that another  appropriate magazine to use for the reviews should came  NME  as it features up and coming artist , similar to the situation that Bethan Leadly is in.

Audience profile

Blog reflection questions - week nine

What have you been doing this week? What key concept have you been focusing on?

This week my team members and  I focused on finishing the finial drawings of our  digipak and magazine music advert , as this was a big task we decided to split the work.  I  worked on redeveloping the magazine advert as the drawings and the title were too small on the first draft ,which left a lot of blank space, whilst my team member worked on the digipak . One of the colours we decided to use on the digpak was pink on the flowers to show that she has a girly side  despite being rebellious. Another colour we decided to use was yellow for the title to convey excrement.

 Furthermore this week we took the final pictures that we wanted to use for our digipak and magazine music advert, in order to take a variety of photo's my team member took five photos whilst I took another five, using vast array of different shot types  such as a close up shot and low angle.

Digipak

Digipak

This blog will be discussing and highlighting the ideas we had for our digpak and how they contributed towards the final drawing of the digipak.

Picture 1

When construing the first draft of our digipak ( refer to picture 1) my team members and I sat down to discuss what was the best way to reflect the artist Bethan Leadly and her song  My Drunken Friday  Night in the digipak. For that reason we had the question  what happens to a teenage on a drunken night? circulating in our minds.From this we came up with ideas such as a teenager being surrounded by broken bottles and  taking a selfie with friends.

As a teenage  being surrounded with broken bottles was an idea that we all agreed upon we decided to use that idea on the front of our digipak, Developing the idea further by having the artist sit on the stairs. In addition to this we also decided to have a collage showing different parts of SouthBank.

Picture 2

Picture 3

Following on from our first draft of are digipak , we decided as a group to produce  a second draft (refer to picture 2)  in order to develop our ideas further , for this draft our focus was on the back panels of the digipak as we did not touch upon this within the first draft. On one of the back panels we decided to have  bibliography on the artist along with a picture of the artist. In order for our target audience of girls aged 16-30 to be informed about the artist Bethan Leadly, as they may not know a lot about her due to her being an unsigned artist.

Whilst the other back panel we decided to  have a picture of the artist  in the recording  studio. This was taken as inspiration from the Ellie Goulding digipak as we felt it best reflected Bethan Leadly by showcasing her as a person who has a natural voice,  similar to the Ellie Goulding digipak.

picture 4

In our final version of digipak (refer to picture 4)  instead of having a collage of pictures of SouthBank we decided to have a collage of pictures of the artist taken from different camera angles in order to show our creativity as a group.  Furthermore we also decided to have   flowers around the cd which were coloured in pink in order to show the artist girly side.

In addition to this we also agreed upon having the writing in the digipak written in gold font  to convey excitement and fun.  This can be highlighted in the song My Drunken Friday  Night through the lyric  ' Tonight is the night to feel alive'. Where the word ' alive has connotations of enjoyment and being energetic.

Blog reflection questions - week eight

What have you been doing this week? What key concept have you been focusing on?

During this week my team members and I focused on going to South Bank river to begin filming for our music video. Before we set out as a group to film, we went through the shooting script ( a printed out version) and highlighted the shots  that we felt we could film that day. In order to make sure that our day was practical.         

In addition to this I found this week a great learning experience for me.Due to the fact that I along with my team members took into consideration the practicality of how the shots were going to be composed, along with being creative with the shots that we filmed.  in order to make sure that they were high quality standards

I felt that we were creative by filming shots such as the main protagonist checking pictures on her phone by the and a point of view shot of  main protagonist looking at  the river,  for the beginning of our music video, as opposed to the common shots that is seen within the beginning music videos. For example TGIF by Katy Perry of the night after a house party.        

updated location rece

production Schedule

Focus group