Blog refelction questions -week five

Week five
What have you been doing this week? What key concept have you been focusing on?

During this week my team members and I constructed a treatment plan for our music video,  where we discussed key sections for our music video such as the target audience and our vision. In order to complete all the sections of our treatment pan we developed a rough plan which consisted of key points that we felt as a group were important to address in each section. (see pictures bellow) . This  rough plan allowed us to discuss areas that we had not touched upon in pervious talks for our music videos , for example problems that could occur whilst filming .

In addition to allowing us to discuss areas we had not touched upon , this treatment plan gave us a chance  to suggest new ideas that would help improve our music video such as using a green screen to convey our creative skills .Also during this week we learnt the key essentials needed to make an effective digpac  in our lesson on digpac's. 

Plan for our vision section.

Plan for technology and logistic section.  



Pan for the artist section. 

Plan for the audience section.

Digipak analysis

This blog will be analysing three professional digipak's . The first digipak that i will be analysing is from Katy perry.

Katy Perry is an American music artist who became well recognized in the music industry after her song 'i kissed a girl was released. Katy Perry can be seen to branded as sex symbol. This can be highlighted in her music videos such as California girls where Katy Perry can be seen to be  wearing  short denim jeans and a bra with cupcakes on them,this can be established at (3:05) through the use of a wide  shot. The cupcakes could connote sweetness and enjoyment.

This coincides with the main image of the digipak of Katy Perry laying on cotton candy clouds. Cotton candy relates to the funfair,this may simulate  memories of enjoyment in the target audience mind , thus presenting Katy Perry as an artist who is entertaining and playful . As she has no clothes on this maybe signifying how pleasurable this album  is going to be for the male target audience hence linking  with the voyeurism  theory as men will look at the main for pleasure.

Furthermore through the of a medium shot we can establish Katy Perry laying on the cotton candy clouds in a sexulised position wearing red lipstick ( on one of the panels) connoting passion and luring the male target audience to buy her album. Even though Katy Perry's digipack can be seen to targeting the male audience, the primary audience is being targeted is females, this can be inferred by the use of the colour pink on all 3 panels of the digipack   which is viewed as a feminine color, thus highlight Katy Perry's feminine side and how  the digipack was constructed to be aimed at men and women aged 18-30 in order to broaden her audience resulting in a high number of sales.

in order for a clear distinction to be made between the explicit verison and non explicit of Katy Perry's digipack there has been no name and title placed on the explicit version . In addition to this there is also a parent advisory logo.


The second digipack that I am going to analyse is a from Ellie Goulding who is a British music artist who can be identified by her dominate indie pop music genre in contrast  to the  other music genres she sings.

As oppose to the Katy Perry digipack Ellie Goulding digipak express the view that there is no need to be over sexualised  in order to sell albums, as through medium shot on  the CD we can establish that Ellie Goulding is fully clothed with a bow tie added as an accessory thus highlighting sophistication. Which can be further conveyed through the title and her name written in a black classy font .Moreover Ellie Goulding eyes is closed suggest to the audience that they will feel relax  when they listen to the album  , thus presenting Ellie Goulding  as a peaceful artist.

This can also be conveyed through the back cover of the digipack through a wide shot of  Ellie Goulding siting on the on the grass highlighting  the natural sound this album has. Also on the back cover of the digipack there is a track list in a variation of different fonts  suggest to her target audience of males and females aged 19-30 that she is a diverse artist.

A flower is superimposed on the main image of a close of Ellie Goulding on the front cover of the digipak highlighting that  Ellie Goulding has grown into a beautiful artist  with a natural voice , which can also be inferred through the photo of her in the recording studio with a microphone and playing a guitar showing that she doesn't need auto-tune.

The third digipak that i am going analyse is from coldplay a British band who can be identified by their rock music genre , who rose to fame in 2000 when their song yellow was released.

The picture of a painting of the french revolution on the front cover of the digipack .Could be symbolising how bold coldplay are as a band and how hunger they are for success that they are willing to go to war for it and not let anything stand in there way in order to stamp their mark in the music industry which can be highlighted by the title of the album written in white paint.

One of the panels have been split into quarters in order to show the different members of band and their individual styles, thus highlighting how unite they are as a band.

A juxtaposition of colours can be highlighted through the track list informing the audience of the songs on the album, which is is written in yellow font against a black background signifying to it target audience of males and females age 19-30 the mysterious and happy side this album has.        


                 

Magazine analysis

This blog will be analysing three music magazine adverts. the first one is Gwen Stefani love angel music baby magazine cover.                  

              Gwen Stefani

 The typography of Gwen Stefani , the body copy and the action line  is written in a gold font connoting wealth. This can be further conveyed through the use of Mis-en-scene in the main image of a crown and a stick by Gwen Stefani ,  which  interlinks which the song 'Rich girl' and suggest that Gwen Stefani is a princess.

Furthermore in the main image of a medium shot of Gwen Stefani, we can establish that Gwen Stefani hair is blonde short and curly aging highlight her sophistication and how classy Gwen Stefani is as an artist. Gwen Stefani is also wearing red lipstick connoting lust, therefore this could be a way of her teasing men (age 20-30) to buy her album ( secondary audience) in an innocent way,which can be signified by her white clothing.

The background of the music magazine advert seems to be distorted . This could be implying that this is Gwen Stefani dream which the audience can step into.

The information on the body copy highlights that there is another artist featuring on Gwen Stefani album implying that this album is going to be value for money , thus persuading the audience more to buy the album. The Pack-shot in the left hand corner makes the album recognisable when the target audience of females age 20-35 (primary audience) and males age 20-30 (secondary audience) goes to purchase the album in store.Through this album Gwen Stefani can  borden her audience as if the other artist that she is collaborating with also has a big target audience, they will also go and purchase the album because they like the artist  , thus creating synergy increasing profit and sales of the album for both of the artist.

In the action line the audience can establish the logo of Target a massive department store in America , therefore this makes the album be seen as a well respected album,thus persuading the target audience to buy the album more.

 Kings Of Leon

The second music advert that I am going to analyse is Kings of Leon.

The typography of the Band title 'Kings Of Leon' is written in white ,this could be imitating a bright  light that is hovering over the main image, of a close up shot of  part of each of the band members  face split into quarters and merged with an eagle. The eagle could signify freedom due to being able to fly away therefore this could be inferring to the audience ( Males and females age 17-30),  that when they by this album they will feel relaxed due to having a sense of freedom.

The main image also makes the band be perceived as mysterious  which can be further highlighted by the name of the album 'Only by the night in the body copy. Which has connotations of the unknown and hidden , thus daring potential buyers to come out of their comfort zone and purchase an album as the album is different.

The typography of the bands name can be juxtaposed by the phrase 'out now' in the body copy,  which is written in red instantly alerting the audience that their album is out which they should rush to get as the colour red has connotations of rushing. The colour red also has connotations of fire interlinking with their song 'sex on fire.'

At the action line highlights the  play.com logo which provides the target audience with the information on where online to purchase Kings Of Leon album. Furthermore this also helps increase capital for play.com as when the audience purchase the album they may also purchase another product.  

Plan B

The third magazine music advert  that will be analysing is Plan B.

The typography of artist name Plan B is written in a bold striking red font on a black background, thus signifying the power plan B has as an artist. However this can be contrasted by the title of the album written in white signifying innocence. Furthermore through my own research I found out that Plan B's album the defamation of strickland banks is based on a soul singer who is british and discovers love through songs that are sweet and bitter. 

Innocence can be further inferred by Plan B's white suit in the focal point in addition to holding a microphone highlighting how sophisticated he is. Therefore this could be imply that he is trying to subvert the typical view of rappers and stand out, potentially making more people purchase his album as the album is seen as diverse.

In order to persuade the target audience of males and females age 16-27 to by the album more, it has also been highlighted the reviews this album has received from prestigious magazines such as Q. Therefore the target audience will see Plan B's album as value for money leading to the target audience purchasing the album.This can be further conveyed in the red writing 'the multi-platinum album of the year' therefore this makes people who haven't purchased the album feel left out as they are missing out on a great experience, the phrase 'of the year' suggest that there is no better album to buy.  

 In my opinion I think the target audience for  this album is males and females age 16-27, however more towards males due to the fact they are seen to listen to more of rap music in comparison to females who can be seen to listen more of  pop music.In the corner of  the advert there is pack shot of Plan B's album making the album  more recognisable for the audience when the target audience go to purchase the album in stores.

                 

Treatment plan

Music Video Pitch for Rock Bottom

This is my music video pitch  to the song Rock Bottom which I created on Microsoft PowerPoint, which consisted of a total of 11 slides. During this music video pitch i discussed a variation of different areas within my music video such as back ground information on the artist Debbie Aramide  were i discussed that in the  early stages of her life she went to a performing arts club and the first single that she released called The Tide and the reception it got. On another one of my slides I talked about how the music video that I was going to create was going to be different from the actual music video.

Blog reflection questions -week four

Week four
What have you been doing this week? What key concept have you been focusing on?

During this week I did research into beachcombing which required me to look at a vast majority of music videos from different music genres. One of the music genres I looked at was R&B for this I looked at John Legends music video All of me . During this video I was fascinated by the use of the black and white effect in through out  the video. I thought that this could be incorporated into our music video in order to show the past  relationship the protagonist had with her ex boyfriend .

Another music genre I looked at was Pop for this I looked at Pharrel  Williams Happy music video. During this music video I enjoyed the scenes where people were dancing at different locations. Therefore in order to keep the audience engaged whist they are watching our music video I feel that it is important to film at different locations. This idea was inspired by Pharrel  Williams Happy music video.

Blog reflection questions -week three

Week three
What have you been doing this week? What key concept have you been focusing on?

During this week I decided to do further independent research following on from  my lesson on representation theories where I learnt about theorist such as Laura Mulvey, who theorised  the term the 'male gaze theory' which states that women are viewed as sexualised objects. I thought this could be implemented in our music video by the protagonist who will be a female age 19  wearing a red dress signifying romance .As she wants to look appealing to other males due to the fact she just broken up with her  ex, which is referred to in the lyrics 'My drunken  Friday night.'

Furthermore through my own research i found out about Valdmir Props theory on character  roles  which states that males play the protagonist as oppose to women play the victim. I thought that this idea could be also  implemented in our music video by the protagonist also wearing a black dress, signifying sadness  thus conforming to the theory and further highligthing  how emotional the protagonist feels.

   

Media music video pitch

Focus group for Music video pitch analysis

Prior to presenting my pitch for the music video Rock Bottom by Debbie Aramide  I conducted a focus group consisting of people of a similar age of my target audience that I decided to aim my  music video at, in order to gain a deep understand of what key elements I should included.

After playing Dannie ,Sarah and Jack the song the first question I asked them was what did they think of the song? Whilst Dannie and Jack responded with positive comments about the song, as Dannie said the tempo of the song was good and Jack said he would not mind listening to the song a couple of times again. Sarah on the other hand was not to keen about the song.  

The next question that I asked them was what clothes do you think the main character should be wearing? I felt that this was an important question to ask, due to the fact that clothes in my opinion are an integral part within music videos as a result of the mood they help create, for example dark `clothes create a melancholy mood. Dannie  responded to the question by stating that the character should not be wearing dark clothing as that would create the feeling that she is still depressed which would contrast with the lyrics , therefore the character should be wearing bright coloured clothing. Jack seemed to agree with Dannie stating that the character shouldn't be wearing dark clothing and should be wearing clothes that match the upbeat tempo of the song.On the other hand Sarah said that since this was a sad song the character should be wearing Dark clothing that is fashionable that the target audience could wear.        

follow on from this I then asked them is that do you think this music video should be a performance or narrative music , as I also felt this question would be important to ask in order to find out what style would be more appeal to my target audience as it would be time consuming working on creating an interpretive music video if that style does not appeal to them. Dannie and Sarah responded to this question by stating that the music video should be a narrative. With Dannie stating that she was taking about how he was her life and then she lost him. Jack on the other hand stated that the music  video should be a performance video as he feels that young people enjoy performance videos more.


The last question I asked was what type of scenes should incorporate into my music video, this question benefited me as it allowed me to gain more knowledge on the scenes that should be in my music video, as I was stuck for ideas. Dannie stated that I could included some flashbacks whilst jack said that I could have a scene where something is being ripped.

Overall I have found this Focus group that I conducted beneficial, Dannie also highlighted the fact that he thinks this song will appeal to both genders. Furthermore through incorporating casual clothing and flashbacks this will help ensure that my target audience is met.    

Focus group for Music video pitch

Permission to use song

Permission to  use song 

Below shows screen shots  of the conversation between me  emailing an artist in order to gain permission from the artist to use the song.   

                                                                        

Analysing music lyrics

Analysing music lyrics 

This blog will be analysing music lyrics to Debbie Aramide song Rock Bottom.I decided to change my song in order to give me a better opportunity to show my creative skills .

  You had my heart

And every part of me 

But it was plain 

To see that my love 

Wasn't enough so

You took your love 

Away and gave

It to someone else - The word some else  highlights the pain that as she cant bring herself to say her name. 

Your so cold you 

Cut deep into my soul- ‘Deep’ highlights the strong impact of the pain. 

You Broke me down- this lyric highlights how worthless she felt with out he’s love. 

I fell so hard 

Then i hit rock bottom 

Falling to the ground- This lyric shows that with out he’s love she had no support so she fell.  

A thousand miles per hour 

Then i hit rock bottom 

I lost myself 

I lost it all- he took away her personality 

But now i’m climbing higher 

Speeding like a train 

Ill be over you

In the matter of a days- ‘Days’ is plural this suggest that she needs some time to heal  show that heart ache is not a quick recovery. 

I hit rock bottom 

Even though I'm on the ground 

I wont stay down   

I hit rock bottom 

  

You were my life 

You meant everything to me

But i couldn't’ see 

That you weren't 

An angel in my eyes 

You wrapped me 

up so tight 

In your web of lies    

Your so cold you 

Cut deep into my soul- The word ‘deep’ highlights the strong impact of the pain. 

You Broke me down- this lyric highlights how worthless she felt with out he’s love. 

I fell so hard 

Then i hit rock bottom 

Falling to the ground- This lyric shows that with out he’s love she had no support therefore she 
fell.  

A thousand miles per hour 

Then i hit rock bottom 

I lost myself 

I lost it all- This lyric shows he took away her personality.

But now i’m climbing higher 

Speeding like a train 

Ill be over you

In the matter of a days- ‘Days’ plural suggest that she needs some time to heal and   shows that heart ache is not a quick recovery. 

I hit rock bottom 

Even though I'm on the ground 

I wont stay down   

I hit rock bottom

It hit 

You hit me then i fell 

You hit me then i fell 

Then i hit rock bottom 

Falling to the ground- This lyric implies  that with out he’s love she had no support so she fell Hence showing how strong her love was for him .  

A thousand miles per hour 

Then i hit rock bottom 

I lost myself 

I lost it all- This lyric suggest he took away her personality.

But now i’m climbing higher - This lyric implies                                       that despite the her heartbreak she is still getting up.  

Speeding like a train 

Ill be over you

In the matter of a days- ‘Days' plural suggest that she needs some time to heal  show that heart ache is painful.

The lyrics to Rock Bottom by Debbie Aramide refer to the theme of heart break through out which can highlighted by phrases such as 'your so cold' and 'web of lies'. Therefore people who are listening to the song may relate to it as the may have been in a similar situation.  

Beachcomb

Beachcomb

This blog will be looking at music videos from a variety genres such as Pop and R&B which have inspired me for the music video that I am going to produce and the reasons why the music videos have inspired me. 

R&B  

The music video that has inspired me from the R&B music genre is John Legend's All of me music video, due to the black and white filming highlighting the fact that not everything has to be seen in colour to convey a message. 

Through the use of a wide shot at(3:25) we can see  John Legend's  and his wife holding onto each other whist kissing in the pool with no one around.Hence highlight that the big gestures don't always matter in a relationship that counts as it the small simple things that matter. This is further empathised by the black and white filming highlighting the simplicity of their love.This has inspired me to use a black and white editing effect within my music video to highlight the simplicity of things. 

Soul 

The music video that has inspired me from the soul music genre, is Sam Smith I'm not the only one music video due to the emotional  facial expressions. This can be conveyed through the use of a close up shot (1:23). in which see a women  crying with mascara running down her face . As a result of this the audience can sympathise with her and feel the true extent of the pain and heartbreak she is going through, which some of the audience can relate to. Therefore this has inspired me to use facial expression for example angry and happy within my music video in order to connect with the audience.

The music video also leaves the audience with speculation, as towards  the end of the music video through the use of a two shot a (4:23).We can see the women hug her husband smiling after he has coming back from spending time with  another women. therefore this has left the audience speculating what is going to happen next as she knows. As a result this has inspired me to maybe incorporate a cliff hanger with in my music video in order  to make the video memorable.               

POP

The music video that has inspired from the pop genre is Pharrel  Williams Happy music video, due to showing different people dancing in different locations. This can be conveyed through a medium close up shot at (1:03) in which we can see a lady in a yellow top dancing in the streets at night in which her yellow top connotes happiness. 

This can be juxtaposed by the medium shot at (1:09) in which we can see a lady in a green top dancing in the daylight. Therefore this shows the audience that no matter what time it is you should be happy and dancing. As a result of this , this has inspired me to film in a variety of different locations for my music video to make it more interesting.

              

Dance 

The music video that has inspired from the dance genre is Titanium by David Guetta  ft Sia. Due to the mysterious element with in the music video. This can be conveyed through the use of a wide shot at ( 0:17) in which we can see a young boy amongst   destruction  at the beginning of the music video. As a result of this, this makes the audience glued to their screens in  anticipation in order to know what happens next . Therefore this has made me consider adding a mysterious element with in my music video.

Gospel 

The music video that has inspired from the Gospel genre is Mary Mary - Shackles, due to the vast amount of people dancing in the  street which adds to the fun with in the music video. whist also getting the people who are watching the music video to dance. this can be conveyed wide shot at (1:22) which shows people dancing in the street. This has made me consider adding a dance element with in my music video) 

Rap 

The music video that has inspired from the rap music genre is  Iggy Azalea - Black Widow ft. Rita Ora due to interesting narrative and empathising girl power which can be conveyed through the use of a birds eye view at (4:30) in which we see the two girls atempting to fight off men with swords.  This has  also made me consider highlighting  girl power  within my music video.  

Blog reflection questions -week one

This blog will assist me in reflecting on the construction of a music video,  Digipak and music magazine advert for my  advanced  portfolio project, through a variety questions which I will answer during the weeks whilst constructing my advance portfolio project in the team I am working in.  

Week one  
 What are your initial ideas for  advanced  portfolio? who would you like to work with? and What are your hopes and fears about the project?

My initial ideas for the advance portfolio is to create a music video to the song Rock Bottom by Debbie Aramide. And empathise the feeling of heart break within the video, which I felt were strongly  expressed in the lyrics of  the song through lines such as 'Your so cold.' Signifying  how unsympathetic the man was in the relationship when he told his partner (woman) lies. This can be further highlighted by the line  'You wrapped me up so tight in your web of lies' signifying the continuous lies he told his partner, in order to cover up the affair he was having.

 Therefore one way I want to empathise the feeling of heart break is through the use of facial expressions, by the actress face going from a smile to a frown when she see's the guy's face who cheated on her. I am still deciding who I want to work with on this project.

My hopes for this project is to get the work done within the group efficiently and to meet deadlines on time. My fears for this project is the conflict that could happen within the group whilst completing the project. And the lack of communication within the group.

Richard Dyer's theory

Richard Dyer's  theory

This blog will be discussing Richard Dyer's star  theory.  One of the perspectives that is looked at within this theory is stars as constructions. This states that many artist are molded by the record label into different versions of themselves. 

Stars as constructions

Miley Cryus is an example of an artist that fits into this theory of stars as constructions. As before her wrecking ball music days , she was an actress on the Disney channel show Hanna Montana  where she was molded by Disney channel  as a young, innocent , American teenager who rarely got into trouble. This can be conveyed medium shot at (1:12) in which we can see Miley Cryus in an episode of Hanna  Montana  fully clothed whilst  smiling while playing with the ends of her hair. Therefore highlighting how innocent she looks as a teenager. 

   











However after Hanna Montana finished Miley Cryus decided to revamp her image so that she was no longer know as the sweet Hanna Montanan girl on Disney channel but instead know as the girl who is wild and does anything she wants in life. This can be conveyed in her music video we can't stop. Through the use of a medium close up shot at (0.24) we can see Miley Cryus wearing a white tank top and laying on a  bed in a seductive position. Thus highlight the juxtaposition of her image during her  Hanna  Montana days and now.Furthermore  the colour white could imply that her purity has been washed away . in addition her red lipstick has connotations of sexiness  therefore conforming to Laura Murvey's theory that women are viewed as sexualised objects          

Stars as products

Another perspective that is looked at within this theory is stars as products . This states that stars are there to fill the gap in the market .Justin Bieber is an example of an artist that fits into this theory of stars as products. As in addition to  his  sales from his music albums he also has merchandise which consist of products such as perfume pillowcases and stationary. Justin Bieber has a large fan base which consist of young teenage girls age 8 upwards.    

Stars as embodiments of ideologies as a culture

Another perspective that is looked at within this theory is stars as embodiments of ideologies as a culture . ideology can be defined as set of beliefs based  cultural values. Beyonce has been seen to emobodied the R&B culture through her alter ego Sasha Ferice. which is highlighted through her music videos run the world and if i were a boy.

This shows her being confident and powerful   by confronting the men in her music video.This can be conveyed in Beyonce's music video  Run the World, through the use of a medium close up shot at (4:45) in which we see   Beyonce stand in front of a man with a serious facial expression on her face, therefore showing the that she is not intimidate by men . As a result of this women all over the world feel inspired to be confident.  

Beyonce's alter ego Sasha Ferice has been perceived  by the media as a person who dresses revealingly. This can be further highlighted in her music video Run the World, through the use of a wide shot at (2.40) in which we can see Beyonce wearing a low cut yellow dress. Thus conforming Laura Murvey's theory that women are viewed as sexualised objects.Furthermore the yellow signifies happiness, highlighting that Beyoncé Is confident with her body image, Hence empowering women all  over the world the world to also feel satisfied  with their body image.

Stars as personalities 

Is also a theory looked at within  Richard Dyer's star  theory. This states that in order for artists to be successful they have to connect with their target audience on a personal level , as well as through their own music. This can be done through social networking sites such as  Twitter and meet and greet with fans. This can be shown by Karmin (an American group) Twitter  account in which they can be seen to interact with fans (see image bellow.) From this Twitter conversation with a fan we can see that Karmin have a sweet personality through showing love to a fan using   the X and O sign.
   
  

Rep theory

Representation theory 

This blog will  will be discussing the male gaze theory and the reception theory.

Male gaze theory

Sociologist Laura Murvely  theorise the Male gaze theory .She suggest that women in the media  are viewed as sexualised objects . for the male gaze theory I analysed Shakira- I can't remember to forget you ft. Rihanna music video. 

Through the use of a medium shot at (0:02) we can see Shakira with her back against the wall with hand out in a red see through dress which shows her skin. this could be her way of inviting men to come to her. The colour  red  signifies  sexiness and passion. Hence conforming to male gaze theory that women are viewed assexualised objects.

in comparison through the use of a medium shot at (0:04) we can establish that  Rihanna has her body against the wall in a black dress . This could be  Rihanna's way of  teasing the men and telling them to not play safe and take a chance on the dark side . Her read lip has connotations of sexiness. Thus conforming to the male gaze theory that women are seen as sexualised objects.


 

The reception theory.

Looks at  how people have a different perspective  on things. for the reception theory. I analysed  Christina Aguilera featuring Redman - Dirrty music video.

Through the use of a close up shot at (0:10)  we can see a  Christina Aguilera face which has a chin and nose piercing. Teenagers may view this as a cool way to dress as it conveys their rebellious side. however parents may view this as inappropriate way for their children to dress as it may encourage their child to be badly behave.

Through the use of a medium shot at (0:38) we can see Christina Aguilera walking around in a bra and trousers. this conforms with the male gaze theory that women are seen as sexualised objects.Men may find this enjoyable and pleasurable to watch. On the other hand parents may view this as inappropriate as it is showing their children the wrong way to dress.

The voyeurism theory

Looks at how people view things for pleasure. This can be conveyed within in Usher - Good Kisser music video, in we can see through the use of a wide shot at (0.43)  usher   toned upper body revealed while sitting  at drum set. This highlights the voyeurism theory as women will enjoy watching this for pleasure.     

      

The extension 'ways of seeing theory

The extension 'ways of seeing theory by John Berger,  looks at how people view things due to their past experiences and their beliefs. For example some people such as models  may view the medium of shot Shakira in I can't remember to forget you ft. Rihanna music video at (0:02) a good way showing that she is proud of her body , due to their belief that people should be happy with their body. As oppose to parents who may see this shot as having a bad influence on their daughter, as they believe that women should not dress like that as it's too revealing.